SEO starts with great content
A great site must begin with design and content in mind. A SEO expert ot only make sure that high quality content is written. The content must not be just for search engine optimization but content that is informative and will hold a reader’s attention. You will want to include photos, video or other related images such as graphs. Again, you want to grab and hold a viewer’s attention. Plus these will also help in ranking in the search engines. Search engines love fresh and original content. Therefore it is a good idea to periodically update content. You may want to include a blog on the web site for posting content regularly.
Although web design isn’t technically a part of SEO, nonetheless, it is important to get the viewers’ attention. Do this by an attractive design and layout of the web site. Hopefully make it “sticky” so the viewer will remain on the site longer.
The best SEO practices include on page optimization
To rank high in the search engines, and with the goal of ranking page one of Google and Bing, it is important that the web site be properly optimized. This will include paying attention to the various elements such as meta tags, description, title, keyword placement, keyword density, and page or post categories.
Back links from other web sites
The search engines rank web sites high when they have the right back links. These are links from other web sites that should be ranking well themselves. However, the best SEO services will avoid such things as link exchanges which can get your site penalized by the search engines.
Your SEO services should include citations
The services provided by your SEO company should include building out citations for your business and web site. A citation is when other web sites, such as directories like Yellow pages, SuperPages, Chamber of Commerce, etc. mention your business, maybe including your phone number and address, but not necessarily linking to your web site. The greater number of citations will usually help a business’s web site rank better even when those citations don’t link back to the site.
Besides citations as discussed above, which is primarily local in its scope, local SEO strategies will also include listing your business and web site in Google Places and Yahoo local business directory. Additionally, a SEO technician will optimize and back link to those listings to help them rank better.
Hire the right SEO company
To rank a web site well on page 1 of the search engines and hold the rankings takes persistence, knowledge and skill. If the firm does not stay informed of algorithm changes and keep updating their skills they will lose ranking for their clients. At Tampa SEO Company, we are connected to continual SEO training and are always monitoring for changes in the algorithms. We adjust and keep ranking. We are your SEO expert to help you rank page 1. Please contact us to set up a free consultation to analyze your industry, research the competition, and review your web site.
Call (813) 455-6060 to get started now!