Everyone knows that SEO or search engine optimization has become a necessary tool for business websites everywhere but how does a smaller or local business optimize for local SEO?
It’s been said that it’s difficult for local business to optimize this way but once you know the basics it’s really not that hard. There are several ways to get your website to show up on local searches, starting with a good search oriented site. Your businesses website is your biggest asset and you want to make sure it is optimized to be picked up by search engine results.
The main search engines, like Google, Bing, and Yahoo, also have local business listing and can be used to boost your website and business results in a local search. It’s very important to use every available option you have to make sure your business has the best search engine optimization it can.
The very first thing that needs to be done is to your website itself. The website is one thing potential customers are going to use to judge your business and you want to ensure it is optimized to appear high within search results. The domain name needs to reflect the business and its location. Add keywords to page titles on your website that relate to your business.
You can make sure that every page has your business name, location, and contact information, not just homepage and contact page. Try to include as much about your local area in the information along with the relevant business information. This will allow your site to appear in more searches for businesses in your area.
Search engines such as Google, Bing, and Yahoo make local listings available for your websites on their search engines. You need to create an account with each one about your business and website. Try and give all the details and contact information you can when you do this. You will want to also list your business and website in Facebook, Google Hangout and Twitter.
This is the listing that will show your website/business along with a few others and a map, depicting where they are all at. Be sure you to put all the pertinent information on these listings along with plenty of photos and your website URL. It needs to look attractive to the users.
Your website and business can gain local SEO citations as well if you put them up on third party sites like Yellowbook, YP, and Yelp. These sites, along with the search engine sites, allow users to review your business and post about it so other users can see what they thought of it. You want to have people put up honest reviews and don’t pay for fake reviews.
Advertising via social media is also another great way to help out. Make sure you post useful content and send links to your website. Try and get as many other people to send the links as well, as this creates more citations along the internet.
All of these tips can help a person optimize their website and business to rank locally. The internet has plenty of information and local SEO tips for free to users. In the end, if you need help, seek out a local SEO expert.
The local business listing most likely will have competition and you want to rank both your web site number one on the organic search and your business listing number one above other business listings in your niche. We can help you do both with our SEO services designed to help local businesses rank.
Even better is market domination whereby we help you rank several listings on page 1 of Google such as one or more web sites, local business listing, Facebook and other social sites. You increase your chances of a prospect selecting your business by many fold this way.
Visit our home page for more information on one of Tampa’s premier SEO services firm or call (813) 455-6060